"Gould also devoted a chapter to polyamory, a relatively new concept in the social scientific literature. Whereas swingers concentrate on the sexual aspects of their encounters, polyamorists are prone to focus on the emotional ties in their multiple sexual relationships. Polyamory, Gould writes, originated in Oneida with John Humphrey Noyes and his belief in Perfectionism. Noyes believed fervently that romantic love was selfish love. He advocated a system of complex marriage, a system where everyone in their community was married to everyone else. There is debate within the polyamory community as to whether they should be mentioned in the same context as swingers. Some 'polys' are swingers, others are not. Here Gould draws the distinction between utopian and recreational swingers. The former are seen as more revolutionary in that they want to change the norms relating to marriage; the latter have no such intent. Polys are compared to the utopian swingers